There are many ways for getting links to a website but how will you decide its quality, its authority, its trust factor whether you should go ahead with the backlink giving website or not. It will take hardly 10-15 minutes to determine the quality of a backlink.
You can check the backlink providing website trustworthiness on various parameters :
- Domain Quality: Check whether the domain is penalized by Google or not?
- Google cache : Check the google cache of a website:
- Check by how much time its content is updated
- Check its domain authority, alexa traffic rank, domain rating etc.
- Is there is any real communication on website by checking its comment section
- Think about long term whether the website will exist in future or not ?
- Check if the website is related to your niche or not ?
- Social media score
- Link Location
- Anchor text
Let’s discuss these above-mentioned backlink quality parameters in detail :